TL;DR: Like outstanding publication you can’t deposit, Alikewise is a good website you simply can’t help but end up being satisfied with. By coordinating customers by the forms of publications they like, Alikewise is taking the niche online dating market to the next stage. 

Regarding guides and market matchmaking, nobody is as passionate as Matt Masina and Matt Sherman, the co-founders of

From fiction to non-fiction, and all things in between, Alikewise does not leave any web page unturned whenever assisting individuals come across love through a common writers and guides.

You should not determine a book by their cover

While a lot of online dating sites match their own people by things such as area and get older preference, Masina and Sherman understood there was clearly an industry for an alternative form of online dating solution. The proof is within the solid preceding Alikewise has actually attained since their 2010 launch.

Courtesy a killer cooperation, Alikewise can pair individuals through Amazon’s guide referral motor. Do you ever like “The Girl utilizing the Dragon Tattoo”? Then you might end up being suitable for a person who loves “Gone female.”

It really is free to generate a profile, search through different customers and deliver messages on Alikewise, which is available inside U.S., Canada, the uk and many various countries.

Masina said one of the better qualities regarding website is not only can members get a hold of other individuals who want to review whatever will study, but they can use that usual ground as a stepping-stone to getting to learn each other on a further level.

“that the two of you like publications, we think, could be the connection, and after that you will appear at what publications folks like in order to discover a lot more about all of them,” he said.

The reason why guides are superb matchmakers

Masina stated Alikewise users are not like those you discover on additional internet dating sites (no shirtless mirror photos right here!)

With snappy profile labels like “Bluegrass_Book_Lover” and “PaperBackWriter,” Alikewise customers tend to be an original type, so they really require an original option to meet individuals – another style of matchmaker if you will.

“Having channels in order to satisfy others that like books is truly vital,” the guy stated. “Book reading as a spare time activity isn’t necessarily a personal recreation where youwill fulfill other folks, therefore I believe the entire idea of having this socket is really attracting all of them [users].”

Masina defines the typical Alikewise user since the more serious, sort and intellectual kind, which wants classics like “The Catcher inside the Rye” but also does not care about branching out with many Harry Potter every now and then.

“I check out the site and I’m merely surprised the quality of individuals who are on all of our website. They may be all relatively smart, and I believe’s what pushes people to actually want to meet one another,” Masina stated. “it is aimed toward significant people that are into finding a person that they would like to adore.”

Beginning a niche revolution

From the start, Masina and Sherman have received plenty of good opinions from consumers together with internet dating market as one, especially in the niche dating world.

Masina stated the best part about niche online dating sites is the enthusiasm behind the folks exactly who cause them to and use them, which means that a lot more high-quality services even more matches overall.

“Everyone is gonna want to try different niches and different internet sites observe where they’re fulfilling folks they are a lot more suitable for. We view it much more of what we name ‘coopetition,'” he stated. “it is simply creating the whole category of online sites that’s crucial – getting individuals to feel safe with online dating is important. Oahu is the duty of the entrepreneurs nowadays in addition to existing online dating services to produce the different niches that individuals want, and in addition we believed this was a good someone to focus on.”